Grano

Israelis love the Italian cuisine. However, there is no brand that holds a wide range of Italian products in Israeli grocery stores. Grano is an Italian brand that brings the quality and variety of the Italian foods to the Israeli consumer. The brand emphasizes the the localization of each product since each province in Italy has its own culinary tradition. The products are made in their original province from Italy and then imported to Israel. The visual language is meat to be versatile for the mass market, inspired by traditional and modern Italian and European design with a little Middle Eastrn touch. Yotam Bezalel Studio, 2023.